Yes, when you make the menu more complicated, all that dithering and preparing really does make it more difficult to retain your core business:
[WSJ] In a rare stumble, Starbucks Corp. said unexpectedly heavy demand for new juice and banana Frappuccinos during the morning rush hurt its sales growth in July.
"We are losing some espresso business due to longer-than-normal wait times" at stores, Chief Executive James Donald said. Frappuccinos are more complicated to prepare than some of Starbucks's other beverages.
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