So the only news in George Bush's latest Iraq speech was the unveiling of a new spin phrase, joining such lost pearls as "stand up/stand down" and "stay the course" -- Return on Success. As with the others, it's not at all clear what it actually means.
UPDATE: The new usage does sound a bit like MBA-speak. And since the Korean war seems to be in vogue as the latest analogy, here's an interesting BBC R4 program which reunites soldiers from that war and places it in the context of Prime Ministers and Presidents talking about a global ideological and even spiritual struggle. It also provides the example in Harry Truman of a President willing to fire his top general in the war, most unlike the current one who ceded his authority to him.
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